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The inaugural MAS Travel Fair 2004, is an annual event that is an extension of the Going Beyond Expectations campaign to demonstrate Malaysia Airlines' commitment towards seeking new avenues to deliver the MAS brand experience to customers and business partners.
The inaugural MAS Travel Fair will be held
From 10 am to 10 pm
On February 14-15, 2004
AtMidValleyExhibitionCentre, 3rd floor, Mid Valley Megamall, Kuala Lumpur

At this Travel Fair, Malaysia Airlines is providing
Customers - best prices and valued deals for their air travel and vacations, information on the company's corporate matters and marketing support activities
Business partners - an avenue to promote their value-added products and services directly with consumers.

Participants at the Inaugural Fair this year
Malaysia Airlines
22 airlines, both MAS code-share partners and Malaysian Market Development Programme (MDP) members
75 leading travel agents of Malaysia Airlines
11 National Tourist Organisations
Leading 5-star Hotels, major sponsors and industry partners

Malaysia Airlines is showcasing
Best prices and valued deals for air travel and vacations (airfares and packages)
Specially designed holiday getaway packages available to 5 selected romantic destinations as part of the Valentine's Day celebrations on February 14, 2004
Enrolment for 'Enrich' - Malaysia Airlines Frequent Flyer Loyalty programme
Enrolment for 'Grads' - Malaysia Airlines membership programme for students
'Temptations' (inflight shopping) redemption opportunity for Enrich members
Charter Services product